Why Calendar is so Important for Marketing
For small or new online businesses, marketing can be sporadic. You know you need to market your company, but beyond the initial e-mail and social media blast, you're too busy to go beyond the quick self-promotion here and there. Marketing is work, and you've got t-shirts to ship. Yet no one would argue that marketing isn't valuable. Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your established customers and roping in new ones. The more you talk about your company, the more likely people will overhear and become curious. A calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year.…